The Internet has become an effective yet economical
way to reach global audiences. It has become a necessary
component of any organization that wishes to be taken
seriously in today's society, and it has become a great
tool in communicating with customers as well as a way of
acquiring new customers through various involvement
strategies and visitor interaction.
Genesis Integrated helps companies capitalize on
all the opportunities the Internet has to offer by
creating strategies that will reach potential customers through a wide variety of tactics. Online and offline
acquisition strategies are aimed at increasing website
traffic. Then, Web-based services such as e-newsletters,
surveys, testimonials and other involvement strategies
engage website visitors, asking them to become friends
and developing those friends into loyal customers.
Our complete array of Internet services include:
Web site strategies and design
Genesis Integrated can examine your website and
suggest design strategies to initiate conversations with
your visitors and create online profiles over time.
Interactive Services
Genesis Integrated offers several interactive tools
to help your website come alive and get visitors
involved with your organization. Some of these services
include e-mail database management and integration,
Streaming Media and Web casting, Message Boards, and
Online Polls.
E-mail Creative and Deployment
Genesis Integrated can create engaging e-mail copy
specifically written and formatted for text-based mail
readers as well as appealing HTML formats. Also, Genesis Integrated
can deploy your e-mails and electronic newsletters from
a list of addresses you provide.
Further customization, such as individual
personalization of e-mails, database subscription,
management and automation are also available. Genesis Integrated
can also send your e-mail as a discriminatory file,
allowing most recipients to receive and read the richer
HTML format while anyone lacking that capability will
receive the plain-text version.
E-mail list Services
Genesis Integrated uses a full service list broker
with thousands of permission-based e-mail lists from
which to build your online campaign.
Banner Ad Creative
Genesis Integrated can design an entire banner ad
campaign, including interstitals, interactive banners
and website landing pages.
Search Engine Optimization
Genesis Integrated can analyze your current website
and offer optimization strategies that will place you
near the top of the most popular search engines and
attract more traffic to your site.
Integration with Offline Programs
Because of the power of integrated marketing, Genesis Integrated
ensures that your online strategies are coordinated with
all of your other marketing efforts to give you the
greatest benefit and the widest reach of your message.
We can also integrate your online customer databases with
your offline files, giving you better data and a more
accurate way to analyze your customer trends.
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