The mobile statistics website MobiThinking reports:

At the end of 2011, there were 6 billion mobile subscriptions… That is equivalent to 87 percent of the world population. And is a huge increase from 5.4 billion in 2010 and 4.7 billion mobile subscriptions in 2009.

  • Mobile subscribers in the developed world has reached saturation point with at least one cell phone subscription per person. This means market growth is being driven by demand developing world, led by rapid mobile adoption in China and India, the world’s most populous nations. These two countries collectively added 300 million new mobile subscriptions in 2010 – that’s more than the total mobile subscribers in the US.
  • At the end of 2011 there were 4.5 billion mobile subscriptions in the developing world (76 percent of global subscriptions). Mobile penetration in the developing world now is 79 percent, with Africa being the lowest region worldwide at 53 percent.

It’s obvious that mobile web usage has considerably increased to the point that companies can no longer afford to ignore it. The shift is being fueled by faster mobile broadband connections and cheaper data service. Genesis can help you reach your mobile audience with web-based mobile sites, custom mobile apps, and campaigns that reach out to mobile users. Give us a call to find out what we can do for you.