You gotta love sitting around on a Saturday afternoon watching old movies. Rocky II is on and Burgess Meredith is making Stallone try to catch a chicken. “If you can catch this thing, you’ll be greased lightnin’!” Gathering content for your website can be a lot like chasing chickens – pretty hard to pin down. However, with a good game plan and a little perseverance you should be able to […]
You can’t read this enough: writing for the Web is not the same as writing for print. People read differently on the Web. They scan read—jumping quickly from one piece of content to the next. People are much more action-orientated on the Web. They get online to get something done. Words should always be driving actions. Here are 10 rules for writing effective web content: 1. Know your reader All […]
Ever get the feeling you could do better with online fundraising? The fact is, you can – and with the right basics in place, you will. We all know that online fundraising is growing rapidly; every survey shows a great number of gifts from more donors. And rare is the nonprofit of substantial size that does not offer Internet giving as an option for its donors. Online fund raising is still […]
It’s June and the thermometer is starting to stretch out after its long winter nap. Normally I get excited about the prospect of warm summer days and air-conditioned offices, but since I live in California I’m more worried about finishing this column before the power goes out on me again. Whenever a rolling blackout hits, businesses find themselves trying to operate with their virtual hands tied behind their backs. Many […]